MONSTER is a small, family business producing products for hair, body, and beards. What started as a weird little company making beard oils has grown into a personal care brand with an ever-expanding selection of moisturizers, cleansers, and styling products for all purposes.
All of our products are Monster-themed. We're fans of horror, Halloween, metal, games; all things that have monsters in common. But there's a little more to it than just that.
Some people see monsters and recoil. Others see monsters and see themselves. That's us - the perennial outsiders. In high school we were goths and metalheads. Some of us still are.
But the MONSTER brand doesn't belong to any one subculture. Anyone outside the norm can find something to identify with here. We're every bit as much a friend to the Amon Amarth fan as we are to the hermit woodsman who just wants to fish and be left alone. Because what MONSTER customers have in common is a love - even a need - for self expression, even (or especially) when that expression flies in the face of social norms.
Such unabashed individualists tend to identify with monsters. We're hip to the misunderstood. We get that society often shuns the different. The people who choose to be different anyway? Those are our people. That's what a MONSTER is.
We mean it when we say this is a small, family business. The company has two owners/employees who do the bulk of the work, with occasional help from seasonal temps.
Austin is the company founder. He's the bearded guy in the house who formulates all the products and tests them on himself. He's in charge of the website, product design, packaging design (the label art, etc.), and social media content. He enjoys metal, camping, and things you're only allowed to enjoy in 18 states at the moment. He's the creative force behind MONSTER, so direct all complaints about artwork and product quality to him.
Lori is, to boil it all down, the operations manager for MONSTER. She is in charge of shipping, ordering, and communications (so if you talk to us - by phone, e-mail, or social media - you are usually talking to her). She's into animals and spellcraft.
We are partners in both business and life. We met in 4th grade and were "going out" thru 7th grade. Social media reconnected us as adults and we've been together for almost a decade now (Update 8/20/20: 11 years). We have two kids who also help with the business now and then (they're great at putting labels on bottles).
We started in 2014, after running a resell business on eBay for a few years. Margins were slim on the products we sold, and getting slimmer all the time. Then one day, Austin - MONSTER founder and leader - tried some oil for his beard. He'd always worn facial hair, and heard that oil could soothe the itch. What he tried worked, but after learning the bottle he'd been using was nothing more than an ounce of scented olive oil, he began experimenting to see if he could make a better beard oil.
By the middle of 2014 he had come up with a blend - the same blend of sweet almond, jojoba, and meadowfoam oils that make up the Monster JAM blend today. The mix was both lighter in feel and more moisturizing to both skin and beard. Already an entrepreneur, Austin set up an Etsy store and began selling bottles of the oil with his monster scent names (the original five: Bigfoot, Ghostly Pirate, Wolfman, Vampire Hunter, and Zombie Killer).
A trickle of sales led to a steady stream, and eventually to a serious enough revenue that the eBay business was abandoned, and BEARD MONSTER became the entire focus of work and creative energy for Austin, and girlfriend / business partner Lori.
By the beginning of 2015, the company had expanded from just beard oil, offering beard balm, mustache wax, and beard shampoo. Soon followed new scents, beard conditioner and accessories. Our customers loved our products and raved about our fragrances. Many lamented that their other bath and body products didn't come in our fragrances. So, the number one rule is business being "give the people what they want," we soon began experimenting with lotions, body washes, shampoos, and other personal care products.
The name was changed in 2017 to MONSTER Flesh & Mane, as we were no longer focused solely on the beard (though it remains our most popular product line). Today we offer an extensive and ever-expanding line of style, cleaning, and fragrance products.